Key Coverage Highlights
I’m proud to showcase recent samples of my media relations efforts. Of course, it takes more than a hefty digital rolodex to produce results such as these below, although that does sometimes help. It takes true dedication, research, strategy, planning and timing to secure meaningful editorial coverage that yields to better sales.
WinPatrol is a multifunction utility that protects PC users against unexpected changes to Windows-based computers. It allows users to safely explore and remove programs that may be slowing down their computer’s performance. WinPatrol was the first intrusion detection program developed more than 10 years ago and continues to have many unique features not found in other utilities. More than 1 million users run this utility and it runs in the background without slowing down other applications. WinPatrol 2009 editorial coverage:
PC Security Forces Face April 1 Showdown with Conficker Worm - by Byron Acohido, March 26, 2009
Hackers Poison PCs That Google “March Madness” - by Byron Acohido, March 18, 2009
Based in Santa Clara, Calif., Silver Peak is the leader in scalable Wide Area Network (WAN) acceleration. The company’s award-winning NX appliances optimize all current and future applications across an entire enterprise, making Silver Peak strategic to a variety of core business initiatives, such as server centralization, real-time collaboration and disaster recovery. My PR efforts for Silver Peak resulted in influential blogs and podcasts as well as print and online coverage. Silver Peak Systems’ editorial coverage:
Silver Peak Awarded Patent for Dedupe Technology - by Ann Bednarz, Network Optimization Alert, Sept 9, 09
Application-Specific Optimization May Not Fly as WAN Demands Evolve, by Tim Scannell, Sept 3, 2009
The ABCs of WAN Optimization Savings - by Tim Greene, Aug 31, 2009
Silver Peak Systems Lands New Patent for WAN Dedupe - by Chris Preimesberger, Aug 24, 2009
Forecast Calls for Storage, Network Convergence in SaaS Cloud Computing - by Tim Scannell, Aug 20, 2009
MPLS’ ‘dirty little secret’: Dropped Packets that Impact Performance - by Tim Scannell, Aug 19, 2009
How WAN Optimization Is Helping Merial - by Ann Bednarz, Network Optimization Alert, July 13, 2009
Merial Tackles Global WAN Acceleration - by Ann Bednarz, Network Optimization Alert, July 6, 2009
Network Acceleration Aids Disaster Recovery - by George Hulme, April 3, 2009
Silver Peak, EMC tie-up boosts WAN visibility - by Ann Bednarz, Network Optimization Alert, March 23, 2009
Mobile WAN Optimization is Not For Everyone - by Ashley Dean, March 18, 2009
Optimizing Oracle Apps on the WAN: Detailed Roadmaps Minimize Speed Bumps - Lynn Haber, March 4, 2009
CIO Prescription: How IT Is Riding Out The Recession - by Marianne Kolbasuk McGee, Jan 17, 2009
Clearing the Clutter: De-Duping Speeds Traffic On Grocer’s WAN - by Fiona Soltes, Jan 2009
Putting Your WAN In Overdrive - by Arthur Cole, Dec 22, 2008
Why WAN Optimization Still Matters: CEO Podcast with Rick Tinsley interview by Keith Shaw - Nov 3, 2008
How to Make Your WAN a Fast Lane - Nov 2008
Silver Peak CEO Warns of Packet Loss During Data Replication - by Beth Pariseau, Oct 23, 2008
Watching the WAN: Is it Time to Invest?- by Sam Diaz, “Between The Lines,” Oct 20, 2008
Pick Up The Pace: Silver Peak Provides Scalability and Speed to SMEs - Sept 5, 2008
Comcast’s Web Limits: Saving Bandwidth or Stifling Innovation - by Sam Diaz, “Between The Lines,” Aug 28, 2008
Based in San Rafael, Calif., Autodesk, Inc. is a world leader in 2D and 3D design software for the manufacturing, construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are built. During Autodesk’s 25th anniversary, I secured high-profile coverage not only in design-industry publications but also at Wired.com and on NBC’s Jay Leno’s Garage site. Autodesk editorial coverage:
Designers, Architects Celebrate 25 Years of Computer-Aided Design - by Bryan Gardiner, Nov 14, 2008
An Introduction to Digital Design and Detailing (Jay Leno’s Garage)
Repowering The Welland Canal - by John Dodge, Feb 25, 2008
How Software Is Built Interview with Doug Look, Strategic Designer, Autodesk Labs - by Sean Campbell and Scott Swigart, Oct 23, 2007
Bigger, Better, and Free - by David Cohn, Oct 1, 2007
Simplifying Design With Design Review: Q&A with Jim Lambert - Sept 3, 2007
Need to Share CAD Files? DWF It - by Larry Haftl, Jan 24, 2007
Autodesk Slidecast: Bosch Rexroth Canada customer case study:
Based in Emeryville, Calif., UGOBE develops and markets revolutionary robotic technology that transforms inanimate objects into lifelike creatures that exhibit stunning organic movement and dynamic behaviors. UGOBE’s multidisciplinary team of robotics experts, animators, technologists, scientists, biologists and programmers are led by polymath toy inventor and Furby co-creator Caleb Chung, one of the most successful and respected toy creators in the $25 billion U.S. toy industry. I helped make Pleo’s launch the dominant story at the DEMO2006 conference. UGOBE Pleo editorial coverage:
Robotic Toys Take Stage at DEMO Conference (Associated Press)
Day One Highlights From DEMO 2006 (Network World Video)
Pleo: Robot, Pet, or Both? (Network World video)
Panoratio’s technology grew out of work started at the Siemens AG Artificial Intelligence / Machine Learning Laboratory to address optimization issues regarding the installation and performance of gas turbine engines within Siemens Westinghouse power plants. Researchers developed a pure software solution that reduces the dataset’s footprint without losing any of its granularity or complexity. Recognizing the universal value of the solution, Siemens AG, established Panoratio as a separate, independent entity. Panoratio earned the accolade of DEMOGod award at the DEMO2006 conference. Panoratio editorial coverage:
At DEMO: Panoratio’s Innovative Analytics Tool - by Robert L. Mitchell Feb 6, 2006
Harman/Kardon’s Drive+Play puts the familiar iPod menu on a backlit display right on your car’s dashboard or windshield, where you can read it at a glance. The system is controlled by the most intuitive interface available and is as easy to use as your iPod. Drive+Play, with its included accessories for connecting to your car audio systems, is compatible with all docking iPods. It won a “Macworld Best of Show,” accolade in 2005 (the last Macworld/Boston).
Harman/Kardon Drive+Play review - by Jim Dalrymple, Feb 6, 2006
Harman/Kardon intros ‘Drive + Play’ for iPod - by LC Angell, July 12, 2005 (iLounge)
Harman/Kardon Drive+Play review - by Brian Warren, Oct 30, 2005
Spark Technology Corporation, develops products that bring innovation and ease of use to common technologies and everyday users. One of the company’s first patent pending products, CellStik, is a unique intelligent application device for the mobile market. Spark Technology CellStik editorial coverage:
Lost and Found (O: The Oprah Magazine)
Cellstik Contact Manager (Cargo)
Holiday Gift Ideas (CNN Video)
Working to provide consumers with the most compelling digital content whenever and wherever they desire, in 2004, HP and Apple announced a strategic alliance to deliver an HP-branded digital music player based on Apple’s iPod, the No. 1 digital music player in the world, and Apple’s award-winning iTunes digital music jukebox and pioneering online music store to HP’s customers. HP iPod editorial coverage:
Cool Gear: 2004 - by Wilson Rothman, Nov 2004
Apple+HP Equals iPod Forever - by Alex Salkever, Jan 14, 2004
Sean “P. Diddy” Combs’ Custom Diamond iPod - by Phillip Torrone, Aug 30, 2004
P. Diddy sports diamond encrusted iPod at VMA after-party - Aug 30, 2004 (APPLE INSIDER)
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision–”The Network is the Computer”– Sun drives network participation through shared innovation, community development and open source leadership. Sun Microsystems editorial coverage:
Linux for the Desktop: It’s a Contender - by Steve Wildstrom, March 1, 2004
Rockin’ On Without Microsoft - by David Becker, Aug 20, 2003
Rivals chip away at Microsoft’s Dominance - by Byron Acohido, Feb 27, 2003
Sun Pitches StarOffice as Low-Cost Microsoft Office Alternative - by Tom Krazit and Ed Scannell, May 15, 2002
